Copy this brief, replace the brackets and send it to each provider you shortlist. It is a commissioning worksheet, not a record of a test we ran.
We are [firm and practice area], writing for [one audience, location and level of knowledge]. The edition should help readers [specific objective] and end with [one action].
Quote [number] editions per [month/quarter], each [word count] words, with [sections], [subject lines and preview text] and [copy-only/HTML/plain text/print files]. First delivery is needed by [date]. State when your turnaround clock starts.
Topics are [included topics]; avoid [excluded topics or claims]. Use [primary sources and firm material]. Provide source links and dates for factual claims, distinguish fact from opinion, and flag anything needing our expert or compliance review.
Our voice examples are [links or attachments]. Use [terminology and tone], avoid [words or style], and identify who writes and edits the edition. Tell us how that team stays consistent if someone is unavailable.
[Name or role] is the approver. We will return consolidated feedback by [deadline]. Quote [revision rounds], turnaround for revisions and the charge for additional rounds. Describe the client inputs and editing time you expect per edition.
Separate research, interviews, writing, editing, design, ESP setup, list work and sending in your quote. State what is excluded, payment timing, ownership of final files, contract duration, cancellation terms and any optional charges. Sending requires our explicit approval.
Share two complete, consecutive newsletter editions for a similar audience, with permission to share them, and explain your role. If no relevant sample is available, quote one paid edition under this brief before we discuss recurring work.
Record the price unit, edition count, word count, deliverable, included revisions and setup charges beside each quote. For an hourly writer, request an estimated total and approval threshold. Divide a retainer by its edition count only when that retainer covers the same newsletter work; keep other channels, printing and sending costs separate. Budget your approver’s time as well as the supplier fee.
