The Problem
Newsletters are easy to sell. Hard to keep doing.
Every agency that sells a content retainer has the same Wednesday afternoon. The newsletter was supposed to ship tomorrow. The client hasn't sent the source material. Your senior writer is heads-down on a deck. Someone is going to have to drop everything and stitch a 500-word thing together by 4pm.
This happens every week, to every agency, until eventually the cadence breaks. The client stops opening. Three months later you're explaining why the retainer should renew when nothing has shipped since April.
We do this every week, for B2B service firms across six industries. It's the only thing we do. We don't miss Thursdays.
The Offer
Same product. Same price. Your markup.
Every agency partner pays $297 per client per month. Same as our direct customers. No volume discount, no special tier, no whitelabel rate.
Why? The moment we discount the work for resellers, we tell our direct customers they were paying too much. We're not running that play.
What you get is the markup. If you bill your client $1,500 a month for a content retainer that includes the newsletter, $297 of that comes to us and $1,203 stays with you. Same number every month. No surprises at renewal.
Per client
Same as direct. Month to month. First client free for four editions.
Start the ConversationWhy this works
Three reasons agencies pay us full price.
1. The math is too good to negotiate.
Industry retainers for content packages run $1,500 to $3,500 a month. Newsletters are usually a third to a half of that scope. At $297, your gross margin per client lands between 80% and 92%. There's no version of this where a small wholesale discount changes the decision.
2. We disappear into your brand.
The newsletter ships from your client's domain, in your client's voice, signed by your client's name. We never email your client. We never appear in the footer. We don't have an opinion about whose logo goes where. Our involvement is invisible to the people you serve, and that's how we want it.
3. The retainer doesn't leak.
Newsletters are the part of an agency engagement that breaks first. Cadence slips, the writer gets pulled onto a launch, the client stops opening. We don't miss Thursdays. That's the entire job.
The math
What this looks like in your P&L.
| Your retail price | Your cost | Gross margin | Margin % |
|---|---|---|---|
| $1,000 / mo | $297 / mo | $703 | 70% |
| $1,500 / mo | $297 / mo | $1,203 | 80% |
| $2,500 / mo | $297 / mo | $2,203 | 88% |
| $3,000 / mo | $297 / mo | $2,703 | 90% |
Multiply by the number of clients on your roster. None of your costs change as you grow. We absorb the per-client production work; you absorb the account management.
Beyond the standard
Bigger jobs get a bigger quote.
$297 a month covers the standard product — one weekly newsletter, about 500 words, one or two visuals, in one voice for one industry. That's what most of your clients need.
Some don't. A bi-weekly long-form letter for a high-end advisory firm. A multi-newsletter program for a portfolio holding company. A custom onboarding sequence wired to a CRM. We've done all of these. None of them are $297, and we don't pretend otherwise.
When you have one of those situations, email hello@newsletterasaservice.com. We'll quote a number. You'll mark it up. The deal will work or it won't. Same logic, different scope.
Honest fit
Who this is for. Who it isn't.
Right for you if
- You run an agency, fractional CMO practice, or content lead engagement, and at least two of your clients pay you $1,500+/mo for content work.
- Your clients are B2B service firms — accounting, financial advisory, law, insurance, MSPs, HR/payroll, or adjacent.
- You want recurring revenue that doesn't require hiring a writer.
- You can return approval feedback inside 24 hours.
Not right for you if
- You serve consumer brands, ecommerce, or anything outside B2B services.
- You expect a wholesale discount or "founding partner" rate.
- Your clients want pure thought-leadership essays written from scratch — we work from primary sources, not founder takes.
- You want us on your client's sales calls. Onboarding intake is fine; pitching isn't.
How it works
From intro email to first newsletter, eight days.
- 01
You email us.
Tell us how many clients, what industries, what your retail price looks like. hello@newsletterasaservice.com.
- 02
We reply within 24 hours.
If it’s a fit, we send a one-page partner agreement. No legalese, no minimums, no exclusivity.
- 03
You sign and submit your first client brief.
Voice samples, three reference newsletters they admire, a one-page ICP. About 30 minutes of work.
- 04
We draft Tuesday.
You review Wednesday morning, approve or send notes.
- 05
Newsletter ships Thursday.
From your client’s domain, signed by your client. We are nowhere on it.
- 06
Three more editions free.
Same cadence. Same quality. Your client decides if it’s worth continuing.
- 07
Fifth edition triggers your first $297 invoice.
Per client. Once a month. That’s the entire billing relationship.
FAQ
What partners ask before signing.
Do you require minimums or annual commitments?
No. Each client is month-to-month, $297 a month, cancellable with 30 days notice. We don't make you commit to volume because volume should follow value.
What stops me from referring my client to you direct and skipping the markup?
Your client doesn't want a vendor relationship — they want you to handle their marketing. That's the whole reason they hired you. We're production. You're strategy, account management, and judgment. The markup is what those things are worth. If your client would rather buy production direct, we'd rather they did.
Can I see a sample before signing anything?
Yes. Pick any client industry from the list and email hello@newsletterasaservice.com — we'll send a real recent edition (with the client's name redacted) so you can see the voice match, sourcing, and structure firsthand.
Are we exclusive in our region or industry?
No. We don't promise exclusivity, and we don't ask for it from you. The market is big enough that we'd rather both keep our options open than write contracts that expire badly.
What if my client wants a different format — bi-weekly, longer, with a podcast component?
Email us. The standard $297 product is one weekly newsletter at about 500 words. Anything outside that is a custom quote. We've quoted bi-weekly long-form letters, multi-newsletter programs, and custom workflow integrations. We'll tell you what it costs; you decide if the markup works.
Do you appear anywhere in the work my client sees?
No. The newsletter sends from your client's ESP, on your client's domain, signed by your client. We don't appear in the footer, in the email headers, or in any client-facing communication. If your client googles 'who writes our newsletter,' the answer is whoever you tell them it is.
How many partners are you taking on?
We don't have a cap, but we have an intake gate. Sloppy onboarding makes for bad newsletters, and bad newsletters with our hands on them are still bad newsletters. We turn away applicants when the ICP isn't tight enough or the voice samples aren't real.
Who actually writes my client’s newsletter?
A human editor with industry context. They pull from your client's industry's primary sources, fact-check every claim against the original source, and write in your client's voice. If your client's name is on it, a person you can email read it first.
Start with one client. See what it does to the rest.
First client is free for four editions. Email us; we'll reply same day.
Email hello@newsletterasaservice.com