Are these results realistic?

Yes, but conservative. These benchmarks come from 200+ B2B SaaS companies. Your actual results depend on execution quality, industry, and audience engagement. Some clients see 2-3x these numbers.

What if we're just starting?

Put '0' for email list size. The calculator shows potential value from building a list from scratch. Most companies reach 1,000-2,000 subscribers in the first 6 months through SEO content and signup forms.

How long until we see this ROI?

Churn reduction: 60-90 days. Feature adoption: 90-120 days. Lead generation: 4-6 months (SEO takes time). Email compounds—year 2 is significantly better than year 1.

What if our numbers are different?

This calculator uses industry averages. Your actual results vary based on your audience, content quality, and execution. Book an audit for custom projections based on your specific business.

Newsletter ROI Calculator for B2B SaaS

See what a newsletter could be worth for your business. Calculate potential savings from churn reduction, value of increased feature adoption, and lead generation impact.

Most SaaS companies underestimate the ROI of email marketing. While LinkedIn reach drops and ad costs rise, email remains the highest-ROI channel you can own.

Use this calculator to see the potential impact of a newsletter on your business. All estimates based on industry benchmarks from 200+ B2B SaaS companies.

Your Information

Monthly Recurring Revenue (MRR) *

Number of Active Customers *

Current Monthly Churn Rate (%) *

Email List Size (0 if starting)

Industry

Average Deal Size (ACV) *

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Enter your information and click "Calculate ROI" to see your results

How We Calculate Newsletter ROI

Churn Reduction (15% improvement)

Based on weekly email engagement keeping your product top-of-mind. Benchmark data from SaaS companies with active newsletters vs. those without.

Formula: (Current MRR × Churn Rate × 0.15) × 12 months

Conservative estimate (some clients see 20-25% improvement)

Feature Adoption Value (30% improvement)

Users who engage with product education emails use 30% more features. Higher feature usage correlates with 40% lower churn.

Formula: Estimated retention value from better product engagement

Assumes 8% improvement in overall retention value

Lead Generation (25 leads/month)

SEO content attracts 20-30 qualified leads monthly after 6 months. Newsletter nurtures leads through 4-6 month sales cycle.

Formula: (25 leads × Close Rate × Average Deal Size) × 12 months

Assumes 20% close rate (conservative for nurtured leads)

Investment Calculation

Based on managed newsletter service at $3,000/month ($36,000/year). Includes strategy, writing, design, and sending.

Compare to: Full-time hire ($70k+), multiple freelancers ($4-6k/month), or DIY (opportunity cost)

Why These Numbers Are Actually Conservative

Email list compounds over time - Year 2 is typically 2-3x better than year 1 as your list grows and engagement deepens
Doesn't include word-of-mouth - Shareable content leads to organic growth and brand awareness
Doesn't account for upsell opportunities - Engaged users are more likely to upgrade or buy additional products
Doesn't factor in reduced support costs - Proactive education reduces support tickets
Platform independence is priceless - No algorithm risk means sustainable growth

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