The 4 newsletter playbooks
Everything we know about running a B2B newsletter, in four guides.
Content, performance benchmarks, strategy, and deliverability — sourced from named primary research and applied to professional-services firms. Each playbook links down to industry-specific worksheets.
10 guides
Newsletter Content
How to plan, write, and ship every issue — content pillars, subject lines, body anatomy.
5 guides
Newsletter Performance
Open rate, CTR, and CTOR benchmarks for B2B services — with the Apple MPP correction.
5 guides
Newsletter Strategy
Cadence, segmentation, list-building, lifecycle, and the federal-floor consent stack.
Hub guide
Newsletter Deliverability
Inbox placement and the 2024–2025 Gmail, Yahoo, and Microsoft sender rules.
20 Industries Served
Which industries does NewsletterAsAService serve?
NewsletterAsAService serves 20 niches including accounting firms, financial advisors, law firms, insurance agencies, HR & payroll, MSPs, cybersecurity, marketing agencies, commercial real estate, e-commerce brands, dental practices, and construction companies. Each niche gets content sourced from its own regulators, trade bodies, and primary publications — not recycled business tips.
The Process
How does the newsletter service work?
You fill a 5-minute async brief once. Every Wednesday we deliver a complete newsletter draft sourced from your industry's primary publications. You review and approve in 15 minutes — or send one round of notes. We handle revisions, formatting, and sending from your existing ESP account. No calls, no dashboards.
Brief us — async
5 minutes, once
Fill out a short form on your own time. Voice, audience, topics, brand. Send a sample of past content if you have it. No call to schedule.
Weekly Draft
Every Wednesday
Our team delivers a complete, formatted newsletter edition sourced from your industry's primary publications.
Approve & Send
15 minutes
Review the draft, request any changes, and approve. We handle the send from your ESP. Done.
What Makes This Different
What makes this different from a content marketing agency?
We source exclusively from regulatory bodies, trade associations, and industry journals specific to your niche — not generic news feeds. Every edition goes out the same day each week regardless of your workload. If you have existing content — podcast, YouTube, or blog — we repurpose it. Your clients won't know we wrote it.
Industry-specific sourcing
We pull from the regulatory bodies, trade associations, and journals your clients actually follow — not generic news feeds.
Lands every Wednesday
The reason most firm newsletters fail isn't quality — it's consistency. Yours goes out every week, even when your quarter closes, your trial starts, or you take a vacation.
Repurposes your existing content
If you have a podcast, YouTube channel, or blog, we turn it into your newsletter. If you don't, we write entirely from primary sources.
Your voice, your brand
We learn your tone from a 5-minute brief and a sample of your existing writing — then hold it across every edition. Readers won't know we wrote it. That's exactly the point.
Sample edition — Law Firms
Is This Right For You?
Is this newsletter service right for my business?
If your average client is worth $3,000+/year and your primary growth strategy is retention and referrals, a newsletter is one of the highest-ROI investments you can make. We built this service for firms that understand that — but don't have 4 hours a week to execute it.
From the Blog
Which newsletter resources are available for my industry?
Our blog covers newsletter strategy, examples, and subject line tactics across all 20 industries we serve — from accounting firm newsletter examples and financial advisor formats to MSP client engagement guides. Use these resources to improve your newsletter, or get a done-for-you edition written in 48 hours.
Pricing
How much does NewsletterAsAService cost?
One tier, month-to-month, no annual contract. Every client gets the same service. First 4 editions are free — pricing begins only after your firm confirms it's worth continuing.
What you get every week
- ~500 words, written in your voice
- 1–2 visuals included
- Sourced from your industry's primary publications
- ESP setup + sending handled for you
- Your approval takes 15 minutes
Your first four editions are on us.
We'll write a complete newsletter edition for your firm within 48 hours. No credit card. No commitment. If you love it, we keep going.
Get My Free Newsletter Sample