Your clients don't understand the threat landscape. Until they do, they're underbuying.

Absolutely. We write about public threat intelligence from CISA, FBI, and the CVE database — never client-specific information. The intelligence we surface is publicly available but curated and translated for a business audience.

That depends on your audience. Cybersecurity newsletters written for CISOs and IT directors can be more technical. Newsletters written for business owners and general management should explain threat categories, business impact, and response steps in plain English. In onboarding, we calibrate based on who actually reads your communications.

Original insights from your work (anonymized, of course) are some of the most powerful newsletter content. If you've noticed a pattern in your IR engagements, we can frame it as a broader trend piece. This proprietary insight is what makes your newsletter different from everything else the industry produces.

We monitor CISA's Known Exploited Vulnerabilities catalog, the NVD, and major vendor security advisories. High-severity vulnerabilities affecting commonly-used enterprise software get covered in the next edition. Critical zero-days can be covered in an ad hoc edition if you want to communicate immediately.

We cover threat actor targeting of industries using public reporting from Mandiant, CrowdStrike, and government alerts. We frame it as threat awareness, not alarm. If your firm has specific insight from direct incident experience, we can incorporate that (anonymized) to add proprietary color.

Many cybersecurity firms use their newsletter as a basis for executive briefings — taking the monthly edition and expanding it into a quarterly presentation. We write content that's executive-appropriate by default: business impact over technical depth, risk over jargon.