20+ Best SaaS Newsletter Examples
Stop guessing. See what the best B2B SaaS companies are sending to their lists. We've analyzed hundreds of newsletters to bring you this curated swipe file.
Build a Better Newsletter Than TheseLinear
Product UpdatesWhy It Works
Minimalist design that matches their product. Focuses purely on "what's new" with high-quality visuals. No fluff.
The Takeaway
"If your product is visual, let the screenshots do the talking."
Stripe
Developer FocusWhy It Works
Technical depth mixed with clean design. They segment content by developer interest (payments, connect, atlas).
The Takeaway
"Respect your audience's intelligence. Don't dumb it down."
Lenny's Newsletter
Thought LeadershipWhy It Works
Deep dives into single topics. Solves specific problems for PMs and growth leaders. High signal-to-noise ratio.
The Takeaway
"One great article is better than 5 mediocre links."
Semrush
EducationalWhy It Works
Uses their own data to create unique insights. "Here's what we found analyzing 10k keywords."
The Takeaway
"Proprietary data is your unfair advantage."
Intercom
StrategyWhy It Works
Opinionated takes on customer support. They don't just share tips; they share a philosophy.
The Takeaway
"Have a point of view. Neutral content is boring."
Figma
CommunityWhy It Works
Highlights community creations. Makes users the hero of the newsletter.
The Takeaway
"Showcase what your customers are building."
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