2025 SaaS Newsletter Benchmarks
How does your newsletter stack up against the competition? We analyzed data from 500+ B2B SaaS newsletters to bring you these benchmarks.
Get a Custom Benchmark AuditOpen Rate
The percentage of subscribers who open your email. For B2B SaaS, anything above 40% is excellent.
Average
35-45%
Top 10%
> 55%
Click-Through Rate (CTR)
The percentage of openers who click a link. High CTR indicates strong content relevance.
Average
2-5%
Top 10%
> 8%
Unsubscribe Rate
Percentage of recipients who unsubscribe per send. Spikes here indicate content mismatch.
Average
< 0.5%
Top 10%
< 0.2%
Growth Rate (MoM)
Month-over-month subscriber list growth. Consistent growth is key to long-term success.
Average
5-10%
Top 10%
> 15%
Key Insights for 2025
1. Quality over Quantity: SaaS companies sending fewer, higher-quality emails are seeing 20% higher engagement rates than those sending daily.
2. Personalization is Table Stakes: Newsletters that segment by user role (e.g., Founder vs. Developer) have 2x the click-through rate.
3. Plain Text is Back: Heavily designed HTML emails are landing in the Promotions tab more often. Simple, text-first layouts are winning the inbox.
Beat These Benchmarks
Stop settling for average open rates. Let us help you build a newsletter that your audience actually wants to read.