Stop Renting Your Audience.
Start Owning It.
Social algorithms change. Ad costs rise. Your email list is the only asset you truly own. Here's the math on why a newsletter is the best investment for B2B SaaS.
Build Your Owned Audience| Channel | Ownership | Reach | Longevity | Cost |
|---|---|---|---|---|
| Newsletter | 100% (You Own It) | Reliable (30-50% Open Rate) | Forever (Until Unsub) | Low (Fixed) |
| LinkedIn / Social | 0% (Platform Owns It) | Volatile (Algorithm Dependent) | Short (24-48 Hours) | Time Intensive |
| Paid Ads | 0% (Rented) | Guaranteed (If You Pay) | None (Stops When You Stop Paying) | High (Variable) |
The Problem with Social Media
Building on LinkedIn or Twitter is great for discovery, but terrible for distribution. You are one algorithm update away from losing your reach. Remember when LinkedIn organic reach crashed in 2024?
The Strategy: Use social to get attention, then funnel that attention immediately to your newsletter.
2%
Average Organic Reach on Social
The Trap of Paid Ads
Ads work, but they are a drug. As soon as you stop paying, the traffic stops. CAC (Customer Acquisition Cost) is rising every year. Relying solely on ads destroys your margins.
The Strategy: Use ads to accelerate list growth, not just for direct sales.
$150+
Avg. B2B SaaS CAC (and rising)
Ready to Build an Asset You Actually Own?
We help B2B SaaS companies build, write, and grow world-class newsletters.
Start with an Audit